To some, it always will be the Factory of Sadness. To the rest of the world, it no longer will be Cleveland Browns Stadium. According to FOX 8 in Cleveland, the signs at the stadium where the Browns play are being removed, to be replaced with the new, corporate-purchased title: FirstEnergy Stadium. The Browns have had the ability to sell the naming rights to the venue since it opened in 1999. Under owner Al Lerner and then his son, Randy, the Browns had not done so.