If one Chinese billionaire and the NHL's Los Angeles Kings have their way, ice hockey will be flourishing in China well beyond 2022.

That’s the year Beijing will host the Winter Olympics. When China won the bid, President Xi Jinping pledged to get 300 million Chinese involved with winter sports by 2022 — a bold commitment for a normally summer sports-focused nation.

Aiding in that effort is billionaire Zhou Yunjie, who’s the chairman of ORG Packaging. Zhou, more than even the National Hockey League itself, has driven the growth of hockey in China. Fans may recognize ORG Packaging from the Chinese advertisements on the boards at a number of NHL arenas. Improbably, Zhou fell in love with the sport as a teenager in Beijing in the 1970s.