Just over 100 days into his tenure at the helm of Chelsea and we've heard far more from Todd Boehly than we did from Roman Abramovich in nearly two decades. From a fan's perspective, it doesn't really matter in the long-term. As long as the club is seen to be well-run and successful, most can do without communication from the owner, which is why Abramovich was loved by most Chelsea supporters while Manchester United's silent owners, the Glazers, are loathed by most United fans.
The issue with Boehly, who leads the investment consortium that acquired Chelsea for around $3 billion in the summer, is that the club isn't doing well. To the natural angst of a new owner after 20 years of stability and success, you throw in the sacking of manager Thomas Tuchel -- especially after the summer's massive investment -- and a turgid start to the campaign and naturally, every word will be scrutinized.
So when Boehly sat down on Tuesday for a half-hour chat in New York at the SALT Conference, a global thought leadership and networking forum, the world was watching.
Inevitably, some will focus on Boehly's blunders, malaprops and general things that will rub seasoned fans the wrong way. I'd be remiss not to chronicle them though in the larger scheme of things, they're nowhere near as relevant as to the main takeaway. Which, to me, is simply that Boehly's group isn't offering anything new.
But let's get the missteps out of the way first, because that's undoubtedly what you're reading in the headlines.
Boehly said that every club in the Premier League gets "north of a few hundred million" (he didn't specify pounds or dollars) per year, which isn't quite true. Last season, the highest earner, Manchester City, received £164m ($190m) and the bottom club, Norwich City, got £98.6m ($113.8m).
When rattling off a list of players who came through Chelsea's youth system, he included Kevin De Bruyne and Mohamed Salah. In fact, they were signed at 21 and 22 years old respectively from Genk and Basel. While they weren't particularly expensive and were young, both were internationals (for Belgium and Egypt) who had already played Champions League football.
He also managed to butcher the name of Barcelona's academy -- somehow making "La Masia" sound like "La Messiah" -- which suggests that after a summer of talking to Barca regarding Frenkie de Jong, Marcos Alonso and Pierre-Emerick Aubameyang, he didn't quite pick up on how the Catalans pronounce it, and nobody around him has the confidence to correct him.