Growing up, movies and television were one of Carmelo Anthony’s favorite escapes. The NBA superstar was inspired by the strong characters on TV shows such as “Martin,” “The Fresh Prince of Bel-Air” and Spike Lee’s classic movie “Do the Right Thing.”

While the 36-year-old has found immense success on the basketball court, currently as the star power forward for the Portland Trail Blazers, he’s always had a passion to create content. Now he’s putting himself in a position to, quite literally, call the shots, by launching a production company that aims to champion inclusive narratives and voices that have gone unheard for too long.