Gene Bleymaier goes into the Boise State Athletics Hall of Fame in October, and frankly, it’s about danged time. 

Bleymaier, then the Bronco athletic director, had one of the greatest ideas in the history of marketing. In 1986, with Boise State football in need of a new artificial turf, Bleymaier’s mind melded necessity and opportunity.

Why not have the manufacturers make the field blue?  

“It was genius,” said current Boise State athletic director Jeramiah Dickey. 

Love the blue turf or hate the blue turf — and there are legions of football fans on each side — no one can deny that Bleymaier’s instincts were correct. 

The Boise State brand has soared because of the blue turf. 

OSU makes its first football venture into Idaho, playing the Broncos at 8 p.m. Saturday in Albertsons Stadium, and the Mountain West Conference school is known coast to coast for a variety of reasons. Hard-nosed football. Success that includes three Fiesta Bowl victories in the last 15 years. And that blue turf. 

Boise State's blue turf was a genius idea for the Broncos' brand

Berry Tramel

Oklahoman

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BOISE, Idaho — Gene Bleymaier goes into the Boise State Athletics Hall of Fame in October, and frankly, it’s about danged time. 

Bleymaier, then the Bronco athletic director, had one of the greatest ideas in the history of marketing. In 1986, with Boise State football in need of a new artificial turf, Bleymaier’s mind melded necessity and opportunity.

Why not have the manufacturers make the field blue?  

“It was genius,” said current Boise State athletic director Jeramiah Dickey. 

Love the blue turf or hate the blue turf — and there are legions of football fans on each side — no one can deny that Bleymaier’s instincts were correct. 

The Boise State brand has soared because of the blue turf. 

OSU makes its first football venture into Idaho, playing the Broncos at 8 p.m. Saturday in Albertsons Stadium, and the Mountain West Conference school is known coast to coast for a variety of reasons. Hard-nosed football. Success that includes three Fiesta Bowl victories in the last 15 years. And that blue turf. 

OSU tailback LD Brown’s eyes lit up last Saturday, when he was reminded where he’d be playing football a week later. 

“Really looking forward to the uniform combination we’re going to have,” Brown said. He began politicking OSU equipment coordinator Justin Williams for the flamboyantly fashioned Cowboys to wear black in Boise. 

“Want to see what he’s going to put us out there on the blue turf,” Brown said. “I want see what the black looks like on blue.”