Texas football running back Bijan Robinson might have the best NIL deal around. NIL deals are all the rage in college football. College- and high school- athletes are beginning to profit off of their names in ways they never could have previously imagined. Yes, there have been flashy cars and fancy watches. But funny NIL deals are starting to become more and more prevalent.

Yes, Nebraska’s Decoldest Crawford should have a spot reserved for him in the NIL Hall of Fame. But Bijan Robinson might have him beat. The Texas Longhorns running back, and Heisman Trophy hopeful is getting into the condiment game. And his appropriately named mustard jar is already hitting the shelves, as pointed out by this Twitter user.

Bijan Mustardson? It’s like a touchdown in your mouth?? That’s it! Give Texas football’s Bijan Robinson the Best NIL Deal award. Make him the most valuable player of name, image, and likeness deals.