For the second year in a row, the Big 12 saw a revenue over $300 million, and the conference is creeping up toward the $400 million mark after a nice increase this year. According to a report from USA Today, the Big 12 reported a revenue of $371 million for the last fiscal year, which is up from the $313 million reported a year ago. Between the 10 conference members, each school in the Big 12 received a conference revenue share of $34.3 million, although Baylor had 25 percent of its share withheld by the conference while the school undergoes an ongoing investigation related to the school’s sexual abuse scandal it was rocked by recently. On top of the increased revenue for the Big 12, it was also learned Big 12 commissioner Bob Bowlsby received a salary of $3.05 million. The Big 12’s revenue stream is promising as the impact of the College Football Playoff continues to pay off for the power conferences, but the conference still lags behind other power conferences.
Big 12 revenue rises to $371 million
College Football Talk | Mar 15