Social media, with its instantaneous reactions - and often overreactions - doesn't exactly mesh with the natural pace of a 162-game season. Case in point: the A's Josh Reddick, his scraggly beard and the 0-for-10 he lugged into Thursday's series finale against Seattle at the Coliseum. Reddick quickly became 1-for-11 when he crushed a Brandon Maurer pitch over the right-field wall for a two-run homer in what became an 8-2 Oakland romp. Reddick would add an RBI double to the opposite field and a sacrifice fly. After the game, Reddick good-naturedly talked about how fans had gotten on him to ditch the beard after he went hitless in the first three games. "I think everybody's getting a little too superstitious too early," Reddick said. "Let it go. It's not like I'm going to go 0-for-the-whole-year. That's just fans being fans on Twitter. I've just got to let it go in one ear and out the other. "It's my face. I'll do what I want with it." Without the beard last year, Reddick was prone to running hot and cold at the plate; he hit 32 homers even though he endured an 0-for-30 skid in September. Hitting coach Chili Davis and manager Bob Melvin worked with Reddick this spring on becoming less intent on pulling the ball.