Aston Villa face new competition in their pursuit of Brentford striker Ollie Watkins, according to reports.

Watkins is a target for a number of Premier League clubs having taken the Championship by storm last season with 26 goals.

His time at Brentford appears to be coming to an end after their failure to win promotion to the top-flight, falling at the last hurdle in the play-off final to Fulham.

Dean Smith was Bees manager when Watkins arrived from Exeter City in 2016 and it is understood the 24-year-old still holds the Villa head coach in high regard.