Oklahoma State running back Chuba Hubbard’s wildly successful season has made a lifelong issue a much smaller problem.

For as far back as Hubbard can remember, folks have struggled to pronounce his first name. Most say CHUB-uh. He even heard someone throw his first and last name together and come up with Choohubbard.

For the record, it's pronounced CHOO-buh. And since he leads the nation in rushing and all-purpose yards, people are finally starting to get it right.

"They are trying," he said. "As long as they are trying, I get it. As long as they are saying my name some type of way, I guess it's a good thing."

He is giving people plenty of reasons to practice. He has rushed for 1,381 yards this season in eight games, an average of 172.6 yards per contest, and ranks second nationally with 16 rushing touchdowns heading into Saturday's home game against TCU. It's been enough to draw attention from former Oklahoma State and NFL star running back Barry Sanders, a Heisman Trophy winner.