The NFL is about to cash in, again.

Peter King explains in his latest Football Morning in America column that the NFL is “within a month” of finalizing 10-year TV deals. Those packages “could result in an aggregate increase of 70 to 100 percent increase in rights fees from the last contract.”

Jabari Young of CNBC recently reported that the frameworks for the deals could be finalized before the setting of the 2021 salary cap, a signal that some of the money to be earned in the TV deals could be shifted to pump the spending limit for the coming season above the expected figure of $180 million, which would represent a pandemic-fueled drop of $18.2 million from 2020.

The TV deals are expected to largely remain with their current networks; Young’s report pegged the Sunday packages on CBS, FOX, and NBC as staying in place. Both Young and King note that the Thursday and Monday night rights continue to be in flux.

King calls Amazon the favorite for Thursday Night Football, a dramatic change in the footprint for the late-week prime-time game. Without a three-letter network broadcasting the game (several Thursday night games are NFLN only, boosting the subscription fees for the league-owned network), the viewership necessarily would drop. The cash could remain consistent, or potentially grow, as Amazon deepens its relationship with the NFL and possibly sets the stage for a much bigger piece of the rights puzzle the next time around.