Marshawn Lynch's run of giving Skittles free publicity is officially over. The candy brand will announce on Tuesday a formal deal with the Seattle Seahawks running back, whose relationship with the sweet dates to when his mother started giving him what she called "power pellets" in his Pop Warner playing days. While specific terms of the deal are unknown, sources told ESPN that Lynch will receive financial compensation. The brand also will donate $10,000 to Lynch's Fam First Foundation for every touchdown he scores in Sunday's Super Bowl. The deal marks the first time the rainbow candy brand ever has paid an athlete. To celebrate the partnership, Skittles has made limited edition packages of a "Seattle Mix," a bag the brand will hand out this week that includes only circles of blue and green colors. Lynch's connection with Skittles, combined with the team's success, has caused some Seattle-area supermarkets to run short on the candy on home game weekends. That's partly due to the fact the Seahawks have been giving Lynch "rainbow showers" when he scores touchdowns. Delaware North, the food vendor at Seattle's CenturyLink Field, recently began selling the "Beast Mode" burger, which includes a side of Skittles.
Marshawn Lynch gets sweet deal
ESPN | Jan 28