Kobe Bryant’s jersey retirement ceremony on Monday was the hottest ticket of the NBA season, as people forked over thousands of dollars to watch the Mamba’s numbers 8 and 24 get hung in the rafters at Staples Center. If people were willing to put up a few thousand for a ticket, what was another couple hundred for some merchandise, right? That’s what AEG, the owner of Staples Center, and Nike capitalized on, putting out an incredible amount of Kobe merchandise for the occasion, from special shirts to hats (18 of them) to all manner of collectors items. For those in the building, the excitement of the night was enough to drive $616,000 worth of merchandise sales in Staples Center on Monday night alone, per ESPN’s Darren Rovell. While that is an impressive number, the total sales from AEG from other locations around L.A. and online were even higher, and the final figure is a suspiciously perfect number: $824,000.
AEG Sold $824,000 In Kobe Merchandise On His Retirement Night Because Of Course
Uproxx | Dec 21