This is an ad for a clothing company in the Netherlands and a World Cup support piece for the Dutch football club. The lion is the national animal of the Netherlands and appears on the national coat of arms.
The history of Holland is not the interesting part of this blog, however. The truly interesting part is this guy dressed to the nines and playing with a wild lion pride. He even has the orange tie and orange pocket square to match with the Dutch soccer theme of the ad.
From the YouTube description:
Van Gils. Proud tailor of KNVB and supporter of wild lions. Lion Whisperer Kevin Richardson, stylishly dressed in a Van Gils suit feels more confident than ever before. No Stitch, No Story.
If Kevin Richarson's story interests you, there is a mountain of content on YouTube. Here is just one example.