ResearchTHE LEADING ONLINE SOURCE FOR SPORTS RUMORS AND NEWS web traffic exceeds 11 million uniques
per year, based on Google Analytics and Hitwise
(+14% vs. previous year).
Key Metrics
80% male 20% female
92% of users are 25+ years old
household income
35% of users income is $75,000+
Stats sourced using Hitwise and Google Analytics
User Interests
(Affinity scoring):
Baseball 10.9x
Basketball 9.9x
Football 7.4x
Hockey 6.1x
Demographic Regions
United States 85%
Canada 10%
International 5%