"He arrived without a nickname but with a motto.

''Win a ring for the King,'' Shaquille O'Neal said Thursday of his mantra now that he has been traded to the Cavaliers.

Have to admit, it has a certain ring to it, what with O'Neal joining LeBron James on the same team.

Resplendent in a suit, pink shirt and pink tie, O'Neal was a little more serious than expected at his introductory news conference, but still provided occasional humor.

He even included a taste of humility when he said he did not consider himself a superstar.

As for his role with the Cavs, he said succinctly: ''I'm in the security business. I'm here to protect the King.''

The King is James, of course.

But O'Neal might take the crown if his addition means an NBA championship.

O'Neal, though, showed a great understanding of the team dynamic, saying over and over, ''It's LeBron's team.''"