The Dodger Bunch, a group of Los Angeles Dodgers fans in and around Pasadena that share four season tickets, loved the All-Star Game.

Not that the National League lost.

Not that Dodgers outfielder Yasiel Puig kept striking out.

No, they loved it because they could actually watch the Dodgers play baseball on television.

For an estimated 70% of the huge L.A. TV market, the Dodgers have been a virtual ghost squad this season, because of an impasse between Time Warner Cable, which bought the rights to show them for 25 years for $8.35 billion, and other satellite and cable providers who have refused to pay what they say is Time Warner's exorbitant asking price for the club's SportsNet LA channel.

And as the Dodgers return to action Friday at the St. Louis Cardinals, there is nothing on the horizon that suggests the mega-media companies are willing to work something out. If anything, the rhetoric is rising.

So in Pasadena, a large, diverse city with pockets of affluence and thousands of loyal Dodgers fans just 10 miles north of Dodger Stadium, the games are unavailable on TV. Pasadena has Charter Cable, which, like the other area cable and satellite providers, has not been able to make a deal with Time Warner.

"The problem is greed," says Geoffrey Baum, a University of Southern California administrator who lives in Pasadena, loves the Dodgers and attends about 10 games a year. "I don't understand how they could make this deal and leave out the fans like this.

"It's been terrible. It's extremely frustrating not to see."

To keep up with his favorite players – Clayton Kershaw and Matt Kemp – and the other Dodgers, Baum has ESPN GameCast on his phone. He listens to games in his car. He went to a bar in neighboring Sierra Madre to watch a game. He even (gasp!) reads the newspaper.

But his patience is being tested.

"I wouldn't say at this point it's caused me to lose any loyalty to the Dodgers," Baum says. "But if it continues beyond this year, it would be increasingly difficult to maintain enthusiasm."

Could it last all year? It seems inconceivable that a first-place team, with a pitcher (Kershaw) being compared to Sandy Koufax, an exciting surprise all-star (second baseman Dee Gordon), the ever-unpredictable Cuban entertainer (Puig), not to mention the greatest baseball voice in history (Vin Scully, 86 years young), would be unavailable to 70% of its fans on TV.

But there are no signs of Time Warner blinking or the other providers, the biggest being DirecTV.