"Maintaining a reputation as America's Team isn't an easy task for any sports franchise.

Expectations are always through the roof, even when it's closed.

But in the land of opportunity, the Cowboys have managed to accomplish the feat. They're at the top of the list in terms of highest-valued NFL teams, best-ratings draw and merchandise sales. Cowboys fans get to enjoy football in a $1.2 billion stadium that is by far the NFL's best venue.

All this despite an owner who refuses to change his ways because of the Super Bowls the Cowboys won in the 1990s.

Whether it is stubbornness or ego that plagues Jerry Jones – perhaps both – he won't back down from his belief that his being the Cowboys' owner and general manager is the best way for the franchise to operate.

The Cowboys' franchise quarterback, Tony Romo , now has as many playoff wins over the last 15 seasons as Denver quarterback Tim Tebow and the Houston Texans: one each. Let that soak in for a moment.

Fifteen seasons of average football – that produced only one postseason victory for a franchise that always has Super Bowl aspirations – doesn't seem to rattle Jones in the least when it comes to backing down from his hands-on approach. Jones simply won't allow someone else to be the Cowboys' general manager."