Maybe things like community and honour don't matter to the A-Rods and LeBrons in this era of greed gone wrong, but for a man like Andrew Ladd they weigh just as much as the gold most pro athletes chase at the cost of principle.

The movie Wall Street's Gordon Gekko and his greed be damned. Less is more fits Ladd better.

Ladd is the example of the hockey player managers spend their careers looking for. He's a nice mix of talent, skill and, as evidenced by his decision to commit long-term to the Winnipeg Jets and this oft-maligned community, loyalty.

No grumbling about poor shopping options or the cold or lack of night life from Captain Ladd. Rather, he has determined this is the place he wants to call home for the bulk of his career and where he wants to claim his stake. The Jets, in their infancy as an NHL franchise, could not have asked for any more from Ladd. His reaction to the Atlanta Thrashers relocating to Winnipeg and subsequent pursuit of a long-term contract has cemented the attitude current players will take towards the team and its new location. Winnipeg is not a bad word. It's home and a good thing. Ladd has made sure of that.

He left money on the table, of that there can be no doubt, but what he passed up in bucks he gained in good will with the people of Winnipeg.

You've heard the expression "how much do you really need?" Well, for Andrew Ladd, $22 million over five years was enough. Just as important for him was the opportunity to anchor down in one city and build a home and a connection with a community.

The connection is already strong. Ladd is the perfect captain for this little hockey market with its new NHL franchise and sold-out building. He has invested in the Jets as much as they've invested in him.