In Tom Coughlin's new book released today, "Earn the Right to Win," one of the players he uses as a proud example of adhering to his methods for success is receiver Victor Cruz.

The former undrafted free agent from Paterson set a franchise record for single-season receiving yards in 2011 by doing just what the Giants coach preaches: Working hard when no one is watching. Coughlin said "no question" Cruz is a player he'd like to have in the Giants program long-term, but the Giants' talks with the receiver's camp for a long-term deal have so far not been fruitful.

Coughlin admitted the uncertainty around Cruz's Giants future is difficult for a coach.

"I like to think that I can control everything, and that I can have something to do with making sure that something gets done that I think would be beneficial to everyone," Coughlin said today, before a book signing at the 5th Avenue Barnes and Noble. "And certainly I believe that about Victor. We want Victor to be a Giant until the end of his career, but obviously he and his people, his agents, they’ve got to make that call. It’s a little bit frustrating in that you’d like to have it done, that’s all."

Cruz is a restricted free agent, so the Giants can keep him for this season with a tender, and Coughlin said "I think so" when asked if they can count on having Cruz in 2013.