When 49ers tight end Vernon Davis addressed earlier this month the connection between his decision to stay away from offseason workouts and his desire for a new contract, he downplayed the idea that he wants more money.

“It’s not really about looking for the deal,” Davis explained in a CNBC interview focused on his new venture with Fantex, which has converted him into a commodity with shares that can be bought and sold. “Everything I do is in the best interest of building my brand. I’m not really looking at it from a deal standpoint. It’s just how can I use leverage and continue to build my brand.”

Filling in on Monday for the vacationing Peter King of TheMMQB.com, Davis admits that, it really is about looking for the deal.

“In 2010 I signed a five-year, $37 million contract extension with $23 million guaranteed,” Davis writes. “It was the biggest contract for a tight end in league history. Four years later, and I’m playing at a higher level than I was then, which brings me to why I’m holding out. It’s all about getting paid what you deserve. It’s not that complicated. I want the 49ers to win the Super Bowl, and I want to be on the field this summer working towards that goal, but I have to worry about my future first. Most of my teammates and many players in the NFL understand that. A few don’t. Behind closed doors, they’ll say they’re all about the team and would run through a brick wall for the organization. But when you look closer, they’re doing things to contradict themselves. I can’t listen to anyone but my family and my advisors, because those are the people who are going to be there when football inevitably dumps me.”