"Jimmer Fredette has his own reality show, a song that's amassed nearly a million YouTube views and a legion of followers.
He also has a legion of detractors, making him possibly the most polarizing player in this year's NBA Draft.
Caught in the middle are the Utah Jazz, who with two first-round picks very well may be in position to pull the trigger at No. 12 and draft the BYU sharpshooter turned national sensation.
The question is should they and will they?
"I don't envy Kevin O'Connor on this one," Steve Kerr, a former NBA player and Phoenix Suns executive, said of the Jazz general manager. "If they don't take him and he blows up and is really good, that's a problem. Now they're the team that screwed up and didn't take Jimmer when he was right in their backyard.
"If (O'Connor) does take him and Jimmer doesn't pan out, then it's the opposite. You have to follow your gut. If you like him, take him. Either way it's a lot of pressure."
O'Connor gets to make the final decision Thursday on draft night. It won't be without input from Walt Perrin, the team's vice president of player personnel.
Perrin knows what it's like to draft a hometown hero.
He was director of scouting with the Detroit Pistons in 2000 when they held the No. 14 pick. They used it on a guy who grew up in Flint, Mich., and starred at Michigan State, leading the Spartans to the NCAA championship just a few months earlier."