"Jazz guard Raja Bell said it's non-negotiable.

If Utah attacks from the opening tip, then plays with passion and energy for 48 minutes, a team stuck between rebuilding through youth and riding its veteran horses has a legitimate chance to win any contest it plays.

If the Jazz don't — if they walk through plays, take precious game minutes for granted and expect ailing opponents to simply give way during a lockout-shortened season — they will pay a heavy price. Games will be lost, defeats will pile up and a squad that began the year surprising the NBA will soon be on the bottom, looking up."