UCF kicker Donald De La Haye has been ruled ineligible after continuing to receive advertising money for his YouTube videos, the school announced Monday.

Knights coach Scott Frost said last week during the start of preseason camp De La Haye was a member of the team and the UCF Athletics Association worked to seek an NCAA waiver that would allow De La Haye to keep posting YouTube videos while competing for the Knights.

De La Haye and NCAA officials, however, could not reach an agreement that would keep him in the field. Once De La Haye declined the NCAA’s waiver terms, UCF suspended him to avoid repercussions for working with a a player the NCAA was likely to later rule ineligible.

“Every time I step into that compliance building, I hear nothing but bad news,” De La Haye said in a video posted Monday night on YouTube. “I’m ruled ineligible because I refuse to de-monetize my videos, something that I’ve worked so hard for. Something that I have put blood, sweat and tears into. Something that I eat, sleep, breathe about. … and I get deemed ineligible to continue playing college sports because of it.”

UCF’s statement on the kicker released Monday read:

“The waiver, which was granted, stated De La Haye could maintain his eligibility and continue to monetize videos that did not reference his status as a student-athlete or depict his football skill or ability. The waiver also allowed him to create videos that referenced his status as a student-athlete or depict his football skill or ability if they were posted to a non-monetized account. De La Haye chose not to accept the conditions of the waiver and has therefore been ruled ineligible to compete in NCAA-sanctioned competition. UCF Athletics wishes him the best in his future endeavors.”

De La Haye said during one of his videos he planned to send money earned via the YouTube ads home to his struggling family. He said it was a dream come true to both play college football and make advertising revenue off his passion for creating videos.