"After Tony Gonzalez gets his early-morning weight-lifting in, he heads to his office.

This offseason he's doing the publicity and marketing work on All-Pro Science, a line of all-natural nutritional supplements and products. The products are a follow-up to his book All-Pro Diet, which came out last offseason.

"It's going well," Gonzalez said. "It's pretty much my job now."

Gonzalez, a vegan, was looking for ways to add protein to his diet.

"The people are really liking that niche, that all-natural niche," Gonzalez said. "It's something that people are recognizing, that you have to put good stuff in your body because it affects what you get out of your body.""