LeBron James is no longer the king of NBA jersey sales.

Stephen Curry, the sharpshooting guard who led the Golden State Warriors past James' Cleveland Cavaliers in the NBA Finals in June to the franchise' first championship in 40 years, passed James for the most popular jersey in the league.

James, who was the leader at the end of the regular season, fell behind the league's MVP and into second place based on overall sales ranked by NBAStore.com from April through June.

Behind Curry and James are Chicago Bulls guard Derrick Rose and Cavaliers point guard Kyrie Irving. Curry's teammate, guard Klay Thompson, rounded out the top five.