Winless for Wiggins. Riggin’ for Wiggins. That’s what they’re calling it these days. ‘It’ being the tanking NBA teams are expected to enact this season in order to land the NBA draft’s grand prize: University of Kansas freshman Andrew Wiggins.

The 76ers are less than two weeks away from embarking on their 2013-14 campaign and no Sixers head coach Brett Brown and general manager Sam Hinkie are not tanking. They are simply strategically filling out the Sixers' roster with players who have upside but are not impactful. Fourteen of the 20 players currently on the roster have two years or fewer of NBA experience.

Whether by design or not it is clear that the Sixers are not going to be good this season. The hopes are that the team’s lack of difference-makers positions the franchise to pursue the draft’s Golden Ticket in Wiggins or simply to position themselves for another one of the can’t-miss prospects the experts are touting.

In a recent radio interview Brown told host Jim Rome that it was “probably highly unlikely” that the Sixers' franchise big man Nerlens Noel will contribute this season. Hearing that seems like another cannon blast to the 76ers' Titanic of lowered expectations. Although the rose-colored or better yet realistic perspective is that the 2014-15 season could be monumental in rebuilding the third-winningest franchise in NBA history.

Is it all going to be worth it? You have to look only as far as the Oct. 14 Sports Illustrated cover to grasp the hype enveloping Wiggins. So in a word: Yes it is worth it.

Wiggins is not the lone marquee name in next year’s draft and to his credit the native Canadian isn’t creating a nationwide buzz just between the end lines. According to Bleacher Report quoting a source Adidas could offer Wiggins as much as $180 million to sign a sneaker endorsement deal and Nike is expected to match any offer. It’s all conjecture at this point but $180 million before playing a single NBA game? That’s some Golden Ticket.