Arcade Fire would have approved. Coach B, too.

But those who run the hyper-marketing extravaganza known as NBA All-Star weekend should also approve of their new crossover pitchman. Matt Bonner’s combination of social media and unusual creativity fit with everything else here. He sold himself, and he sold the game, and that’s why #LetBonnerShoot shouldn’t end.

A year from now, there should be #LetBonnerShootAgain.

Bonner said he’s all for that, but he will need some time to catch his breath before he starts thinking about next year. Saturday night, he said, “was one of the biggest adrenaline rushes I’ve ever had.”

He isn’t Tony Parker, who won the skills competition last year, fell short Saturday and likely doesn’t dwell much on either. For Bonner, this was more; this was the culmination of a lifetime.

Bonner is not sure how many 3-pointers he shot to get here, but he thinks 200,000 is a good guess. It’s what he does, and it’s what kept him both in the league and on the Spurs.

Years ago, the Spurs created a shooting test called the “Spurs 100,” and it’s evolved over the years to measure both their own players and possible draft picks. The original measured just 3-pointers, and the record holder is Brent Barry, who made 93 out of 100.

Second is Bonner with 90. And every time Spurs assistant coaches have wondered over the years if someone more versatile should replace Bonner on the roster, they returned to this valuable skill.

Little wonder Bonner cared so much about someday being in the All-Star competition. And when he finally got his chance Saturday, emotions overwhelmed him.