At a place like Texas Tech where the head coach is the primary playcaller, it’s a promotion in name only but it’s a promotion nonetheless.

In speaking to the Lubbock Avalanche-Journal Thursday, head coach Kliff Kingsbury confirmed that Eric Morris has been promoted to sole offensive coordinator and sole wide receivers coach with the Red Raiders. Last season, the 29-year-old Morris served as the 34-year-old Kingsbury’s co-coordinator and inside receivers coach.

As expected, Kingsbury will remain in charge of play-calling on game days.

Morris promotion came after Sonny Cumbie, Tech’s co-coordinator and outside receivers coach in 2013, left in December to take over TCU’s offense.

“He did a tremendous job,” Kingsbury said. “Having worked with him at the University of Houston, he was always up in the box giving information, helping call plays and seeing defenses, and that continued here.

“He does a tremendous job with techniques and fundamentals with the receivers. He’s very valuable to what we accomplished on offense and has a big part in it.”