"When the Zack Greinke deal was agreed upon, Brewers general manager Doug Melvin told Royals GM Dayton Moore, "What's nice about this trade is that it isn't a big market taking from a small market." Melvin understands Moore's predicaments. Milwaukee has become a mid-market team that has competed, having made the 2008 playoffs and drawn 3 million fans. Of course, when one traces the franchise's history back to the Seattle Pilots, the fact remains that it has never won a World Series and until 2007 had gone since 1992 without so much as a winning record. According to one market survey, Milwaukee and Kansas City (along with Cleveland) are the three Major League cities not in the top 40 urban markets in the U.S."