For the first time in 15 years, Steve Alford is back in the Sweet Sixteen. And UCLA is paying him handsomely for getting there.

On Thursday at approximately 6:45 p.m. PDT, the Bruins’ first-year coach will vie to do what Ben Howland never could: beat Florida, a program responsible for ending three of the former coach’s last six NCAA Tournament trips.

Just getting to this game has already netted Alford $65,000 in postseason performance bonuses, a total that dwarfs the bonuses stipulated by Howland’s contract.

The seven-year extension Howland signed in 2008 paid him $25,000 for a regular-season Pac-12 championship and $20,000 for a co-championship, but did not reward him in the postseason unless he reached the Final Four (worth $50,000). A national title would have earned him an additional $100,000.

So far this season, Alford has earned $15,000 for winning the Pac-12 tournament, $25,000 for participating in the NCAA Tournament and $25,000 for advancing to the Sweet 16.

Beating the Gators (34-2) to get to the Elite Eight would mean another $25,000, while a Final Four berth piles on $50,000. A national title caps the whole load off with $75,000.

Alford makes an annual base salary of $2.6 million.

The Bruins’ run this season also helped generate a financial windfall for the Pac-12, which has three teams in the Sweet 16 for the first time since 2008. That season, Washington State, Stanford and UCLA advanced to the regional semifinals, with the Bruins eventually falling to Memphis in the Final Four.

According to San Jose Mercury News columnist Jon Wilner, UCLA’s appearance this season alongside 10th-seeded Stanford and No. 1-seeded Arizona nets the conference $3.25 million. The total is distributed among all 12 league teams, though not equally.