There’s no question the Dallas Stars are on their way back to respectability when it comes to their on-ice performance. After five straight missed postseasons, they finally made it back to the playoffs in 2013-14. And with Jason Spezza on board for 2014-15, some believe they’ve become legitimate Stanley Cup contenders.

Off the ice, however, the hockey team still has a ways to go. The Stars ranked 28th in attendance last season, averaging just 14,658 fans at the American Airlines Center. Only the Panthers (14,177) and Coyotes (13,775) drew fewer per game. And despite the return to the postseason, Stars’ playoff tickets weren’t exactly a hot commodity, either.

That said, team president Jim Lites is confident that the business, like the on-ice performance, is trending in the right direction.