"In the past, we have had "Grinder Rules," which fit perfectly for a 2005 World Series championship.

And we had "The Kids Can Play," which wasn't all that bad, and, just a year ago, "All In."

Oops.

So how to follow up the much-mocked (like "All Out" or "All Dunn In," etc.) White Sox slogan?

How about a nice safe one, staying away from any hints of expectations or rebuilding? Sort of a soft-sell low-key one, just like new manager Robin Ventura — and fans' expectations.

This season it's "Appreciate the Game.""