On Wednesday, the CEO of Papa John’s blamed a decline in earnings on a decline in NFL ratings, which he in turn blamed on the lingering anthem controversy. In response, some blame Cowboys CEO Jerry Jones for putting Papa John up to it.

Jones has become a significant Papa John’s franchise owner, with the total number of stores owned by Jones in excess of 100 as of 2014.

The relationship started in 2004, when Papa John’s became the official pizza of the Cowboys, and in turn Jones acquired 49-percent interest in 71 Papa John’s stores. Eight years later, Jones appeared in a Papa John’s commercial, where he rapped through the whole thing.