OK, look: it’s always a little awkward to note when a group of people are calling for someone’s head. It’s not that far from “Frankenstein” territory.

That said, if there was ever a time when fans should really make their voices heard, this would be it.

Around the NHL, teams are sending mixed messages: they’re acknowledging a need to rebuild, while at the same time handing polarizing GMs contract extensions. With that in mind, it makes it easier to wrap your head around the New York Islanders civil revolt regarding their perceived need to get rid of longstanding GM Garth Snow.

It already began last night, as fans chanted “Snow Must Go” after the Islanders dropped an embarrassing 4-1 loss to the Columbus Blue Jackets, showing porous defense once again by giving up 51 shots on goal.

Rather than showing up with paper bags on their head (possibly with increasingly creative faces), an enterprising group of Islanders fans decided to buy a strategically placed billboard to voice their displeasure about Garth Snow. To do so, they put together a Go Fund Me account, and that drive basically only took about an hour to hit the $2,725 goal.