"D-Bowe doesn't work here anymore. It's just Dwayne now, without the alter ego that he sometimes called "The Show." That guy no longer exists. You can just call him Dwayne.

This is the new Chiefs policy, official or otherwise, a carefully monitored way of handling their good-natured but too often knuckleheaded receiver: Nobody is to call him D-Bowe anymore. Not coaches, not teammates, and especially not Dwayne.

The intent is clear. Dwayne Bowe needs to concentrate more on being a professional receiver and less on the sideshow that caused one league source to famously call Bowe "the single biggest dumbass in the NFL."

It's a good idea. The problem is that old habits are tough to break. Grown men don't change easily. And so - regardless of team rules - Dwayne's inner D-Bowe makes occasional guest appearances during training camp here, most recently on Tuesday after making a jumping catch during a drill."