"Aaron Rodgers' "Discount Double Check" TV commercial for State Farm Insurance has proved popular enough to earn a sequel that's likely to begin airing this weekend.

The relationship with State Farm is one in a string of endorsements by the Packers quarterback, who also has deals with Ford, Nike, Associated Bank and, more recently, Prevea Health. Rodgers also has been involved with the MACC Fund and has done a series of low-key informational ads with personal injury lawyer David Gruber.

State Farm began discussions with Rodgers' agent, H Koal, a little more than a year ago."