"The Ottawa Senators have a new reason to hate the Buffalo Sabres.

Turns out that a box of the Senators' much anticipated new third sweaters — scheduled to be officially launched at a Scotiabank Place open house on Oct. 1 — were inadvertently shipped from a Reebok warehouse in Indianapolis to the Sabres official souvenir shop. After an alert shopper spotted the new duds and posted pictures online, the Senators were forced to acknowledge that they were, in fact, the real deal.

The new-look features a barberpole design, with red, white and black horizontal stripes across the front and a stylized "O" in the middle, a tribute to the original Senators franchise, which won 11 Stanley Cups and was one of the founding clubs when the National Hockey League was launched in 1917. The finished product bears a striking resemblance to several other logos which had popped up on the internet during the past few months."