The Yankees and hip hop mogul Jay-Z can argue over who "made the Yankee hat more famous," but when it comes to brand and staying power, embattled Yankee Alex Rodriguez won't damage the iconic franchise's overall value, according to one expert.

"The value is the organization, the brand, the stadium, the logo," says Marc Ganis, the president of Sportscorp Ltd., a Chicago sports marketing firm. "This might have an effect on the bottom line for a number of years, but the overall value is much broader than one player."

Forbes ranked the Yankees' total value at $1.85 billion in 2012, and while A-Rod's newest links to performance-enhancing drug use — detailed in a Miami New Times report on Tuesday — is another headache for the club, the negative news won't torpedo the famous interlocking "NY" brand. Ganis says the Yankees will have to address short-term damage control related to the Rodriguez drama, but "it's nothing the Yankees are not used to.

"They are the most mature organization in sports in dealing with media aggressiveness," Ganis says.

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