The Rams’ acquisition of receiver Sammy Watkins in August sent shockwaves through the NFL as the Rams traded for a player expected to ignite the offense.

On Monday, the day after his team lost to the Seattle Seahawks, coach Sean McVay spent part of the day counseling Watkins about his lack of targets and touches the past two weeks, and the receiver’s comments about it on social media.

“Sammy’s a player that, he wants to be involved,” McVay said, then explained the mentality that the coaching staff challenged Watkins to work on.

“You never know when your opportunity is going to come, but let’s just make sure that snap in and snap out, you continue to compete and contribute to the best of your ability.”

Watkins was targeted four times in Sunday’s 16-10 loss. For only the second time in 42 NFL games, he did not catch a pass.

The week before at Dallas, Watkins was targeted twice and caught one pass.

On Sunday, former Rams receiver Torry Holt tweeted: “Sammy Watkins 0 catches on four targets, Watkins now has 1 catch for 17 yards over his past two games”.

Watkins responded: “Something gotta be going on”, adding an emoji of a zippered mouth.

Watkins, who’s in the final year of his contract, also retweeted messages about the need for him to have a greater role in the offense, and responded to others who debated the subject, mostly with positive words like “I know it will start clicking soon”.