NFL commissioner Roger Goodell perhaps made his strongest remarks regarding the league’s national anthem protest controversy by stating, “People come to our stadiums to be entertained and have fun, not to be protested to.”

Goodell was a speaker at Bloomberg’s The Year Ahead Summit in New York on Wednesday and to no surprise the polarizing anthem protest issue was addressed.

Goodell opened his remarks by expressing a preference for players to stand during the anthem.

“I think that’s one of the things I think when we have a platform the way we do people seek to find that division and I think that’s something we try to resist,” Goodell said, via SB Nation. “And in this case I’ve been very clear about this — the anthem, the respect for our flag is very important. So I want to see our players stand.”

Goodell’s comments at the forum echo what he said in October about the protest issue. Goodell stated at the time the NFL would not ban players from protesting during the anthem but would continue to “encourage them to stand.”