In the corner of the Rockies' spacious clubhouse at Salt River Fields, on the kind of sun-splashed morning that inspires optimism, Michael Cuddyer is talking without saying a word.

His purple shirt has "Beat Their (Butts)" on the front and "Not Our Own" on the back. It's a message of change, delivered by a team leader trying to do his part to help the Rockies distance themselves from last season's 98-loss oil slick.

"As an organization, we were embarrassed. Our fan base was embarrassed," Cuddyer said. "As a player, if you aren't embarrassed, you are in the wrong line of work. The shirt was just a way to say we need to play with an edge and play smart."