Two games into Anthony Rizzo's career in Chicago, WGN began running promos telling fans to tune in and watch "Anthony Rizzo and the Cubs."

The promotion of the much-hyped slugger was the best thing to happen to the three local stations that air the last-place Cubs' games.

Playing the game is the easy part for Rizzo, who has lived up to the hype in his first nine games as a Cub, the latest a 7-3 loss to the Braves on Thursday night. Now comes the hard part — dealing with the burden of selling hope to a fan base that has been beaten down for three straight years.