You will no longer be able to get Dallas Cowboys' tickets the way you used to, folks.

According to a report by Darren Rovell of ESPN, the team will opt out of their relationship with Ticketmaster going forward and enter into an agreement with up-and-coming SeatGeek instead. It's a deal that will net the Cowboys 15% equity stake in SeatGeek, Rovell notes, which makes it pretty clear why they're making the decision. If the team can sell out the 100,000+ capacity AT&T Stadium and get an additional ownership stake in the company operating as their primary box office, well, that's just another brilliant move by owner Jerry Jones.

At the time of this report, however, neither the Cowboys nor SeatGeek have issued a statement.

While the alleged move is not is trailblazing, considering the Detroit Lions had already set the bar by leaving Ticketmaster for Veritix, but will reportedly leave the latter to return to the former this year. This means the Cowboys will now join the New Orleans Saints, who also use SeatGeek, as the only two teams in the entire league who don't bow to Ticketmaster.