Beginning today, they can officially make their pitch.

But will the Red Wings decide to swing for the fences? And what if they swing and miss?

The NHL’s week-long “courting period” begins Wednesday in advance of the start of free agency Tuesday. And Red Wings general manager Ken Holland says he and coach Mike Babcock — both fresh off a trip to Vancouver for ceremonies honoring the Canadian Olympic hockey teams — will be busy talking with agents and players, trying to “sell them on our program.”

Holland even suggests he’ll be busy trying to be bold as he tries to augment a roster in transition and add a couple key pieces in pursuit of another Stanley Cup.

Detroit has about $54 million in salary-cap commitments allotted for 18 players next season. That doesn’t include new deals that must be worked out for restricted free agents Danny DeKeyser, Tomas Tatar and Riley Sheahan. Yet, with the league’s salary cap expected to rise to $71 million in 2014-15, it leaves enough money for Holland to make a splash in the free-agent waters, if he chooses.

Problem is, it’s a shallow pool of talent this summer, and the Red Wings have some pretty specific needs. A right-shot defenseman who can help run the power play and fit in the top four on the blueline is the top priority. (That’s something the Red Wings haven’t had since Brian Rafalski retired, and it shows.) After that, Holland says, “Ideally, we’d like to have one more established top-six forward who can score some goals.”

It’s possible that last item could be checked off by re-signing Daniel Alfredsson, last summer’s free agent surprise still mulling playing another season. The 41-year-old spoke to Holland on Monday, said he isn’t ready to retire just yet, and the sides will talk again before the start of free agency. Jarome Iginla, if he can’t work out a deal with the Bruins, may be another target up front.

In the meantime, Holland will start making sales calls, gauging the marketplace as he heads to Philadelphia for this weekend’s NHL draft, which doubles as a league-wide swap meet.