It shows Jurco breezing through an impressive set of gravity-defying puck tricks at the 2011 CHL/NHL Top Prospects Game, five months before the Detroit Red Wings selected him with the 35th pick of the 2011 NHL Draft.

Of those who watched it, more than 500 gave it a "thumbs up." Only a handful thought it deserved a "thumbs down," and it wouldn't be a surprise to discover Jurco was one of them.

"When I was younger I did all those tricks and a couple years ago I told myself, 'That's enough,' because everybody was thinking I was just a 'YouTube guy,' and it really [ticked] me off," said the 6-foot-3, 193-pound forward, who has played his first three NHL games thanks to a spate of injuries in Detroit. "I stopped doing those tricks and stuff and I just tried to be more focused on driving to the net a little more and doing that kind of stuff."

It worked.

After posting big numbers in 2011-12, his final season with the Saint John Sea Dogs of the Quebec Major Junior Hockey League, Jurco played his first professional season with the Grand Rapids Griffins in the American Hockey League last season. Grand Rapids hoisted the 2013 Calder Cup with Jurco as a secondary scorer.
This season he's among the AHL's top 10 scorers while holding a new role.

"Sometimes it's easier to produce when you're under the radar and they're looking at somebody else," Red Wings general manager Ken Holland told "What I like about him this year is that, based upon his [AHL] rookie year last year, based upon his junior career, based upon his skills, we were looking for him to take a step forward in his all-around game. We wanted to see him putting points on the board but being good defensively and cycling the puck. I think he's done that."

Prior to his call-up Jurco had 11 goals and 27 points in 26 games for the Griffins, who again are one of the AHL's best teams. Last season Jurco finished the regular season with 28 points (14 goals, 14 assists) in 74 games and then had eight goals and six assists in 24 playoff games.

"I think I've gotten much better at [driving the net]," said Jurco, who scored his first NHL goal Tuesday in a 5-2 loss to the Anaheim Ducks. "Since I had a pretty good season last year and this year, those [puck] tricks come up less on YouTube. The more points I get, everybody keeps forgetting about that, which is a good thing. I don't like to be known as only as a YouTube sensation."

Jurco's play as a professional, though raw in areas, has proven otherwise. Teammates occasionally might give him some ribbing about the puck tricks video, but they also know what Jurco is capable of doing in games.