"This season, the Boston Red Sox will reserve the cheapest seats at certain Fenway games for "digital only" tickets — no paper tickets for scalpers to get hold of to jack up the prices.
For 30 games, the $12 seats in the upper bleachers will be limited to digital tickets, which require the credit card used to purchase them to be scanned at the gate.
"We're purposely holding seats at $12 to make them affordable," said Sox senior vice president of ticketing Ron Bumgarner. "But in the last several years we've noticed more and more of those tickets end up on the secondary market.""