Professional hockey in Europe is shall we say a little more liberal with its commercialization. And by that we mean their uniforms make the advertising on NASCAR drivers look like a public broadcasting station by comparison.
But this ice … the next time you think your local NHL arena has been overrun by ads please recall what Oulu Energy Arena in Finland will look like this season.

That’s a fresh sheet laid down on the rink this weekend as tweeted by journalist Ilari Savonen. Suomikiekko.com which ran the image asked its readers if the additional ads are too egregious or if it’s “just business.”
We can probably all agree that without the Hesburger ad at center ice it would simply be an outrageous amount of advertising rather than a eye-gouging orgy of commercialization. Good lord those ads in the faceoff circles ... yuck.