Racist comments proliferated on social media networks Thursday after Montreal Canadiens defenceman P.K. Subban scored the winning goal in a double-overtime match against the Boston Bruins.

On Twitter, unhappy Bruins fans tweeted comments like "That stupid n----r doesn’t belong in hockey #whitesonly" and "Someone needs to smack PK subban across his big n----r lips. #scumbag" — so many tweets, in fact, that the offending word began trending online in Boston.

According to Montreal media monitoring and analysis company Influence Communications, the N-word and Subban's name were used in conjunction on 17,000 tweets yesterday.

Some dismayed Boston fans chimed in, expressing their disappointment with those issuing racist tweets.