Not only is Peyton Manning heading to his third Super Bowl, he made $24,800 for his charity during the AFC Championship Game.

Eight businesses will donate the money to Manning's Peyback Foundation after they committed to donate a combined $800 for each time he said the word "Omaha" at the line of scrimmage. Manning said "Omaha" 31 times during Sunday's game against the New England Patriots.

"This has been terrific for us," said David G. Brown, president and CEO of the Greater Omaha Chamber of Commerce, which headed up the effort. "Before Friday, we had calculated that news coverage of Omaha had generated the equivalent of about $10 million in advertising."

That was before the chamber made a video highlighting some of its attractions, with Manning's "Omaha" calls in the background, which aired on some news stations in Denver.

Businesses based in Omaha that donated the money included Omaha Steaks, Mutual of Omaha, FNB Omaha, CenturyLink, ConAgra Foods, Union Pacific, DJ's Dugout and Cox Communications. Brown says he expects the program will now continue on to the Super Bowl, with each "Omaha" Manning utters being worth more money since more Omaha businesses will participate.

Sponsorship evaluation firm Front Row Analytics said the city of Omaha got its money worth with each verbal mention of Omaha worth the equivalent of $150,000 in advertising.

"This is really great for Omaha as a community and for the businesses that are embedded here," said Todd Simon, a senior vice president of Omaha Steaks, which his family owns. "Who knows whether any of this will translate to the bottom line, if ever, but it can't hurt."